Consumer Generated Media (CGM)

Consumers Trust Consumers: CGM alters the marketing landscape

Consumer Generated Media is high-impact media created by consumers, typically informed by relevant experience and commonly archived online for ready consumption by other consumers and key influencers. Consumer Generated Media is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz.

Consumer Generated Media or online customer reviews are a trusted source of hotels and restaurants for consumers and meeting planners — and therefore a potentially valuable sales asset.

Consumer Generated Media originates from:

• Blogs

• Online review websites

• Message boards and forums

We perform quarterly review website audits as part of your online reputation management. It’s incredibly important that hotels and restaurants are actively involved in Consumer Generated Media so they can address issues that former guests have experienced, and in doing so, influence future consumers.

By creating an environment of interaction, community feedback becomes a true consumer influencer and greatly affects future market transactions.

Online success requires strong and ongoing relationships with consumers. With more than 15 years of direct hotel sales experience, our staff understands how rapidly public opinion can change and how it is influenced.

Through performing a review website audit for your property, we can then figure out a strategic plan to improve consumer feedback and overall online image of you property.