You’ve Got Mail and Money: The Truth About Email Campaigns

In this day and age attention spans are short and email lists are long. Most people do one thing when scanning through their emails – press delete. But would you believe us if we told you that in a recent study done by Webmarketing123, a SEO and digital marketing agency, using email as a digital marketing tactic was shown to

Five Simple Ways To Manage Tripadvisor Reviews

Each month Tripadvisor receives 32 million visitors, who post a staggering 30 million reviews. A recent interview with TripAdvisor’s Social Media Program Manager, April Robb, reveals management response to criticism influences the travelers buying decision more than the actual criticism itself.
If your business does not have a solid strategy for monitoring and responding Tripadvisor reviews, you are missing out

The Google Panda Updates and How It Changes SEO

Did you know that each year, Google releases about 500 minor changes to its algorithm? Approximately 50 of those changes are truly noteworthy, but only about 20 actually affect how Search Engine Marketers do business.
Google’s latest buzz-worthy update – named for engineer Navneet Panda – falls into the latter category, and has been making headlines in the SEM world

Google Plus, the +1 Button, and Their Impact On The Hospitality Industry

Google has been very busy lately with an array of new features and social products. Google+, the +1 button, Circles, Hangouts, and Huddles are just a few of the terms flooding your Twitter and Facebook feed, but what does it all mean for you?
In just a few months, Google has redefined the way we search and rolled out a