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Online Press Releases
Wire Service Distribution
Once the press release has been created and optimized for relevant search terms, we will begin the process of distributing your information to various wire services. There are two types of media outlets available when submitting online press releases – standard and enhanced service distribution.
While both outlets allow top media channels access to your press releases immediately, standard media outlets do not guaranteed placement in popular Search Engines.
• Enhanced wire service distribution allows for the inclusion of anchor text links in the text which will increase rankings and views of your website
• Enhanced wire service distribution includes your hotel's logo within the press release itself
• Enhanced wire services allow us to track the number of search engines that currently show your press release
Submitting press releases to both enhanced and standard wire services allow the information to populate several times amongst major media channels. The press releases begin showing in the news section of Search Engines, and after several weeks filter to the natural search.
At Revenue Performance Inc., we recommend distributing one press release a month throughout the standard media outlets, and one enhanced release every other month. However, individual campaigns will vary to accommodate different client’s needs.
