Workshops & Speaking Engagements

We have conducted speaking engagements with the following organizations and can customize a program for your organization.

For sample agenda’s at the various conferences we speak at, please click on the below links:

• 2008 HSAMI University Workshops

Workshops

We can create custom workshops based on a wide range of topic options. Examples of past workshops include:

Session 1: Maximize Your Website Design for Conversions and the Search Engines

Making a website is easy…making a good website is not so easy. Driving prospects and customers to your website is key to successful online marketing. But what happens when they get there? What will keep them on your website? What aspects of website design are not user friendly?

This webinar shares solutions to maximize your website design for web surfers. You will learn website design tips and tricks that improve visitor conversion rates. Plus, you’ll discover the hot trends for Internet marketing strategies to drive traffic to your website and add value for visitors.

By the end of this workshop, participants will:

• Develop a navigation strategy
• Plan the layout of the website
• Identify elements of website design
• List the goals and objectives of the website
• Identify elements of good and poor websites
• Identify the characteristics of the target audience
• Understand how additional programming can enhance a website

Session 2: Search Engine Optimization

Everyone wants to have their website listed in the first page of Google, Yahoo, MSN, and other search engines. So, just how do you achieve these top search engine rankings?

During this highly informative webinar, you will learn the most critical items to consider when optimizing or updating your website so it can be found by the search engines. Understanding both the online and offline search engine strategies is critical to your website success.

Additionally, you must know what the search engines do not like. Remember, in order for a website to be search engine friendly, it must abide to the guidelines set by the search engines, such as Google, Yahoo, and MSN.

By the end of this workshop, participants will:

• Learn how to write Title Tags
• How to determine keywords for your website
• Why you should develop a strategic linking campaign
• Learn if the description tags and ALT Tags are still important
• How to write effective copy for the search engines and website surfer
• What the critical items are that you must know for successful search engine results

Session 3: How to Leverage the OTA (Expedia, Travelocity, Orbitz) Websites

Where is your placement on the OTA websites? How can you influence your rankings on these websites? What are the other marketing opportunities on these websites? How does placement really happen? Is it all about rates and inventory?

You will learn how to utilize these revenue sources to fill need periods for your hotel. And it’s not just hotel bookings! Expedia estimates that for every dollar that is booked through Expedia, another dollar is booked on the brand website.
What does this mean to you? Your content is highly regarded as a source of information and you must have content that will drive conversions. You will learn not only how to maximize your placement on these sites but also what content enhancements you can make to help consumers make their booking decision.

By the end of this workshop, participants will learn:

• How to maximize your opportunities on Orbitz
• How to maximize your opportunities on Expedia
• How to maximize your opportunities on Travelocity

Session 4: How to Find Sales Leads on the Internet

The Internet is not only a rich source of content for your consumers but it can also serve as a rich source of content for you as you search for sales leads.

There are a number of ways you can ensure that your sales team is finding qualified sales leads -- there are free lead generation websites and some that charge a small fee based on the size of your database. You can uncover leads every day for companies that have not selected a location for their meetings.

This webinar is a must for any hotel seeking to find new sources of sales leads.

By the end of this workshop, participants will:

• How to effectively find sales leads on the Internet
• How to find potential email addresses on the Internet
• What organizations have booked groups at your competitors

Please view the below PDF’s for past workshop evaluations:

• Evaluation of SEO Workshop
• Evaluation of E-Commerce Workshop