Internet Yellow Pages (IYP)

Internet Yellow Pages (IYP) directories covers local, regional and/or national markets gives potential customers and the search engines content to increase conversions and rankings.

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Statistics for the Internet Yellow Pages:

• Internet users are referencing IYP sites over 1.2 billion times per year*
• 62% of Internet users have visited an IYP site within the past month**
• Internet Yellow Pages are projected to account for 30% of all Yellow Pages search activity by 2006***
• 47% of all online consumers use the Internet Yellow Pages****
• Over 40% of all online local business searches are conducted via the Internet Yellow Pages+

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Consumers using Internet Yellow Pages:

• 64% make a contact after reference
• 38% go on to make a purchase
• 64% of purchases are from new customers
• More Internet Yellow Pages users conduct a transaction within a month of conducting a local search (57%) vs. search engines (48%)
• IYPs have begun to take on more and more of the characteristics of search engines, so our expertise in Natural Search Engine Optimization, coupled with our heritage of Yellow Pages Print advertising makes us an unmatched partner when navigating the challenges and choices of this unique interactive/print hybrid.

IYP’s  also offer premium placement, enhance listings to improve your exposure and rankings.

Sources:

* 2004 Yellow Pages Industry Usage Study

** NYPM/The Kelsey Group

*** The Kelsey Group

**** Forrester Research, 2004

+ comScore/YPA Local Search Consumer Behavior, April 2005

# Knowledge Networks 2005 Industry Usage Study